Video Marketing with Healthcare Marketing Agency- Best Way to Humanize Care Delivery Experiences

Implementing and managing video marketing initiatives enables healthcare firms to boost patient engagement via websites and social media channels. However, to effectively implement video marketing initiatives like patient testimonial advertising, medical awareness campaigns, and VR hospital facility tours, partnering with healthcare marketing firms is crucial.

Video Marketing with Healthcare Marketing Agency- Best Way to Humanize Care Delivery Experiences

At present, several healthcare institutions are essentially seeking ways to deliver online care services that address the physical, emotional, and mental well-being of patients. The reason behind the massive adoption of the online care service delivery model is the varying expectations of patients and online audiences. Today’s Internet-powered care seekers and potential patients are more informed than ever. They expect healthcare providers to deliver more information about their care delivery services through websites and social media channels. However, creating and publishing text-based content like long-form blogs, whitepapers, and research reports within healthcare websites/social media channels is proven to be less engaging for patients and online audiences. 

Though text-based content is informative, it often lacks the visual and emotional appeal necessary to establish a connection with the patients. Besides, publishing complex healthcare topics as website articles makes it difficult for patients to comprehend and engage with the content. That’s why healthcare institutions should invest in video marketing. This marketing technique involves creating and launching visually rich video-based content on websites and social media channels. Through videos, healthcare providers can showcase treatment approaches, the dedication of their staff, testimonials, and success stories. This helps establish trust and emotional connection among new site visitors and potential patients. 

Organizing Healthcare Video Marketing with the Dedicated Team 

Video marketing through websites and social media channels enables healthcare firms to educate, engage, and connect with patients more effectively than traditional content formats. However, creating and publishing quality-rich videos is a complex and resource-intensive endeavor. Moreover, video marketing campaigning involves scriptwriting, filming, editing, and post-production. All these processes require specialized tools and expert assistance. In this regard, hiring a dedicated video marketing team from a reputable healthcare marketing agency is advisable. 

Dedicated video marketing teams are equipped with adequate tool support, expertise, and resources required to manage every aspect of the campaign, from scriptwriting and creation to post-production. By hiring such teams, healthcare institutions can ensure that their video marketing campaigns deliver profitable outcomes. The video marketing teams effectively collaborate with stakeholders in healthcare firms to understand their mission, audience, and values. This interaction enables them to create and manage tailored video marketing campaigns such as educational videos for treatments, doctor/staff introductory campaigns, patient testimonial campaigns, etc.  

Some other benefits of hiring a dedicated team for healthcare video marketing include: 

  • Innovative Video Content CreationContent creators in a dedicated video marketing team are well aware of emerging trends/concepts in video content creation, such as 3D animation, virtual reality (VR), and augmented reality (AR). This enables them to craft innovative videos like animated healthcare treatment demonstration videos, healthcare product motion graphics, and virtual healthcare facility tours. By publishing such video content on websites, marketers help healthcare firms capture the attention of the huge patient base and easily influence them to acquire care delivery services. 

  • Multi-Platform DistributionA dedicated video marketing team focuses on creating and publishing bite-sized patient testimonials or health tips videos across multiple social media channels of healthcare firms. This helps healthcare firms demystify the treatment processes and provide patients with a sense of self-care and security. Besides, publishing testimonial/health tips videos on platforms like Facebook, Instagram, and YouTube enables healthcare firms to target a wider audience base and encourage interaction and engagement. 

  • Data-Driven Campaign Performance OptimizationBy leveraging advanced analytics tools, marketing experts can measure the video marketing campaign’s performance. They monitor key metrics like user engagement, retention, and conversion rates. This analysis enables them to understand the overall campaign effectiveness and optimize video content accordingly. 

Types of Healthcare Video Marketing Initiatives Managed by Dedicated Team 

1. Medical Awareness Campaigns 

Medical awareness video campaigning involves the creation and placement of video content within the websites of healthcare institutions. Medical awareness video content enables healthcare firms to raise awareness about prevailing diseases, symptoms, and treatments among patients and the general public. By hiring a dedicated video marketing team, healthcare firms can create and manage productive video-based medical awareness campaigns. First, the marketing team manager collaborates with healthcare firms to acquire text-based inputs regarding medical conditions, symptoms, and treatment procedures. These text inputs are provided to the designers for video creation. 

Designers use video marketing tools to design the structure of medical awareness videos and embed the text inputs. To make the text inputs visible and readable, designers implement functionalities like subtitles, voiceovers, and translations using the video marketing tool. Consequently, designers create a new landing page within the existing healthcare website and publish the newly created medical awareness video along with an inquiry form. This enables site visitors or patients to know more about the medical conditions/treatments and raise queries through the form, thereby improving patient awareness and engagement. 

2. Patient Testimonial Video Advertising 

Patient testimonial video advertising is an effective way for healthcare service providers to showcase the real-life treatment experiences and stories of their patients. For higher reach and engagement, marketing teams in recognized healthcare marketing firms prefer creating and launching patient testimonial video ads through their social media channels. Marketing strategists collaborate with healthcare providers to identify patients who have had positive treatment experiences and engage with the patients to create and share testimonial videos.  

Consequently, the video editors add branding elements, subtitles, and auditory effects to the testimonial footage shared by patients. By optimizing the aspect, length, and ratio of patient testimonial videos, editors ensure that videos are easily publishable across social media platforms like Facebook, Instagram, and YouTube. After publishing the testimonial videos across social media channels, marketing strategists use analytics tools to monitor the views, engagement, and impression rates consistently. Continuous monitoring enables them to optimize videos, improve visibility, and enhance engagement outcomes. Testimonial campaigns inspire potential patients or health victims to consider healthcare institutions for addressing their care delivery needs. 

3. VR Hospital Facility Tour Video Campaigns 

Another key video marketing technique that modern healthcare institutions should capitalize on is the virtual reality (VR)-based hospital facility tour video campaigning. VR facility tour campaigning involves delivering immersive experiences via websites and enabling potential patients to explore a healthcare facility in a realistic way virtually. To create these campaigns, skilled video production experts in the marketing team perform spatial mapping of the healthcare facility using advanced tools and capture every medical equipment and area of the facility. The editors merge and stitch recorded facility footage to generate seamless 360-degree tour video visuals. 

Consequently, the designers in the digital marketing team create a dedicated web page within the healthcare websites and add VR-powered facility tour video visuals. Moreover, designers incorporate CTAs like “Take a 360-degree Tour” or Start your Virtual Tour” in the thumbnails of facility tour video visuals. This enables site visitors or patients to take a detailed look at the facility’s equipment or services and quickly select the facility to address their care delivery needs 

Summing Up 

In essence, leveraging the expertise of a skilled digital marketing team is crucial for healthcare organizations to create and launch productive video marketing campaigns. Marketing teams hired from a reputable healthcare digital marketing agency consistently monitor the performance of video advertising campaigns using analytics tools and make strategic optimization decisions. Additionally, the marketing teams ensure that the video content created and published on websites and social media channels adheres to medical advertising policies and privacy laws, thereby minimizing compliance risks and penalties. 

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